The value created by any company or organization is appraised by human emotions and rewarded by behavior, leading to success or failure. The ones who can utilize this law of nature, are the future winners and global market leaders.
The fundamental mission of any company, organization, community, or learning institution is to create value and meaningful things to its employees, customers, members, students, or citizens. For you and me, actually.
This value is appraised and measured by human emotions, whether we are aware of it or not. Scientifically, it means a cognitive appraisal of any stimulus, event, process, content, object, product, service, brand, or agenda – whatever we experience around and inside us.
These appraisals lead to the other components of an emotional episode: Physiological responses, facial and vocal expressions and gestures, action tendencies, and the subjective cognitive feeling that combines all the other emotion components and that can be expressed through words, such as interest, joy, compassion, sadness, fear, and anger.
Value is created in continuous emotional interaction
Emotions prepare us to react to different stimuli. From the organization point of view, the value it creates on different contexts is appraised by people, and this appraisal arouses emotions and behavior. The behavior is based on the quality of the emotion. With this emotional behavior people – like employees and customers – give the value they have received back with interest, for better or worse. These actions carry the organization to success or failure – it’s as simple as that.
When people experience positive value, they reward the organization with positive value. If they experience negative value, the organization deserves nothing but negative value as a return gift. This is the law of nature in every organizations and business, and maybe the most significant factor when separating success from failure.
The future winners and the global market leaders are those companies and organizations who harness this principle and the momentum of emotions, to build a competitive edge from it.
Emotions and their behavioral effects need to be known
The positive and negative value experienced by people is not only appraised by positive and negative valence. It can't be understood by a couple of emojis or thumbs. Diverse emotional experiences have divergent behavioral consequences. For example, pride, love, relief, shame, disappointment, and hate are distinct experiences, leading to different behavior.
To perceive the value people receive, and to predict the behavior and value they will likely give in return, the full range of human emotions needs to be expressed and understood. It also needs to be known, how much value – for both individuals and organizations – each emotion contains. From the organization’s angle, the behavioral consequences of different emotions needs to be figured. Finally, it needs to be known how the desirable emotions can be achieved and the undesirable ones dealed with.
Benefiting from human brains and the science-based technology
The science-based NayaDaya® emotion technology does it all. The solution lets people express their true subjective feelings in a simple way, on any context, indicating the value they have received. And by benefiting its scientific Emotional Value Index (EVI) algorithm and key figure, it calculates the value and reward they are likely to give in return to the organization.
In practise, the "return gift" means engaged, positive, and prosocial behavior, focusing on the primary goals of all companies and organization, and generating also well-being for people themselves. The NayaDaya® solution makes it possible to identify the EVI value and forecasts, and to improve conditions and communications, the EVI value, behavior, and outcomes.
The processor of the NayaDaya® technology is not only the digital platform and the cloud service with its science-based proactive emotion analytics, but the myriad human brains all around the world. The key is the natural process in the human brains: The self-acting tendency to appraise all events around us, the built-in mechanism to generate different emotions and behavior, and the evolution of communication with the ability to express the quality of emotions with different words. The NayaDaya® solution combines this sophisticated “human computer” with the science-based technology.
The one-of-a-kind NayaDaya® technology carries the fundamental mission of every company and organization, by maximizing the value organizations and people create to each other. We aim at building the human and financial success at the same time, by means of emotions and technology.
Timo Järvinen, CEO & co-founder, NayaDaya Inc.
email@example.com, tel. +358 40 505 7745
Thoughts about emotions and technology.