Ikea & Isku: Consumer Emotions and Behavior
Market: Furniture and Interior, Finland
Freemium data, Sep 2020

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The freemium data and report includes e.g. the key findings of the study, the behavior matrix with brands that evoke the most each behavior, the emotion matrix with the brands that evoke the most each emotion, top 3 emotions for each brand, and Emotional Value Index for each brand.

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