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How to Influence Phenomena and Build Brands Through Emotions and Behavior?

Our scientific study method reveals citizen and consumer emotions, behavior, and engagement in the context of phenomena and brands. Through data, insight, empathy, and impact, we empower you to strive for your mission and success like never before.

From presumptions into data

Together with our customers and partners, we pick phenomena and brands, and find out how citizens or consumers feel about them. We reach the right audiences and collect the high-quality emotion data through the online panel of YouGov, an international research group with almost ten million panelists in dozens of countries.

From data into insight

We analyze emotion data through the NayaDaya® Emotional and Behavioral Intelligence, based on the scientific theory[1], research[2], and algorithm[3]. The outcome is about intuitive infographics and groundbreaking findings.

From insight into empathy

We unfold fundamental understanding about different perspectives, emotions, and behavior among citizens and consumers, in the context of phenomena and brands. Our uniqueness is in predicting future behavior and engagement.

From empathy into impact

Our true goal is the impact. By understanding people and taking concrete actions, it's possible to make a difference: To tackle the undesirable and strengthen the desirable behavior – to influence phenomena or build your brand.

Study results in four weeks

We deliver the study results to our customers and partners in four weeks:

  1. Designing contexts and questions

  2. Data collection through the online panel

  3. Scientific emotion and behavior analytics

  4. Reporting, interpretation, and workshop: Guidelines for actions

By conducting the study regularly, and by taking actions, you can see the changes and approach your goal.

We are able to publish and share the news and results with the local or global audience via our online portal and ecosystem. Our partner, the data powerhouse Statista distributes our results worldwide.

If you find this novel method interesting, please contact us – we are excited to discuss your goals and help you to reach them.

[1] Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.
[2] Pre-existing scientific research independently conducted and published by the Geneva Emotion Research Group at the University of Geneva.
[3] The Emotional Value Index (EVI) algorithm developed by NayaDaya Inc.