MTV News and empathy analytics company NayaDaya Inc. have studied Finns' emotions toward political parties and the activities of party chairmen.
Facts about the study:
Emotion data was collected through the YouGov online panels in March-May 2021
The quota sampling was implemented on the basis of age, gender, and geographic location to represent the Finnish population of 18 years or older
Other variables were family lifecycle, urbanization, income level, profession, education level, use of social media, and party preference
For the overall results (N=3002 and N=1003) the margin of error is ±2,2 and ±2,8 percentages with 95 percent level of trust
The data was analyzed with the NayaDaya® Empathy Analytics, based on scientific emotion theory, University of Geneva research and algorithm which predicts behavior and engagement levels
 Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.
 Pre-existing scientific research independently conducted and published by the Geneva Emotion Research Group at the University of Geneva.
 The Emotional Value Index (EVI) algorithm developed by NayaDaya Inc.
Timo Järvinen, CEO, NayaDaya Oy, firstname.lastname@example.org , puh. +358 40 505 7745
Timo Salomäki, Head of Global Growth, NayaDaya Oy, email@example.com , puh. +358 40 709 2399
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