Presidential Election 2020: Emotions and Future Behavior of U.S. Voters – Premium Data and Report

This study reveals fundamental insights into the emotional experiences and future behavior of U.S. citizens, evoked by the re-election of Donald Trump and Mike Pence, or the election of Joe Biden and Kamala Harris.

The voter behavior, expressed through emotions and positive or negative engagement, has a crucial impact on campaigns and election outcomes.

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Please feel free to download and use the freemium data – the report includes key findings of the study as well as the positive or negative valence, the Emotional Value Index, the Behavior Matrix, and the emotion profiles for the team Trump & Pence and the team Biden & Harris.

The premium content (56 pages) includes the free report plus

• Positive or negative valence for each candidate
• Emotional Value Index for each candidate
• Behavior matrices with emotions and percentages 
for each candidate (loyals, passives, leavers and adversaries)
• Emotion profiles and meanings for each candidate
• Behavior matrices and emotion profiles for subgroups and each candidate (political party 
preference, gender, age, race, education,
 income, Twitter users)
• Behavioral analytics and data with details and diagrams (Microsoft Excel format)
• Emotion data with all variables: Gender, age, geographic region, race, education, marital status, parent or guardian of any children, annual income,
 social networks memberships, political 
party preference (Microsoft Excel format