The use of Empathy Analytics™ does not burden people. The intuitive, short online survey has ready-made questions: emotions towards one context, strenght of emotions, free-form root causes, and background variables. Long, traditional surveys are not needed and no personal data is collected.

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Surveys can be targeted at different groups of people, also in different countries and language areas. Consumers can be reached through online panels in cooperation with YouGov.

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The collection and processing of emotion data utilizes the scientific research of the University of Geneva and the method of studying emotions[1,2].

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Reasons for Engagement and Avoidance 

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The data is analyzed on our platform with a scientific algorithm[3]. The solution identifies the root causes for engagement and avoidance as well as their weight.

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The digital platform and the agile service create illustrative infographics, key figures, and visual reports. The results can be reviewed together.

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Up-To-Date Snapshots

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The results reveal in a unique way the root causes that engage or disengage employees in employers, work, or post-merger integrations or customers in brands, producst or services.

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Empathy Analytics™ is not a project but a process. It is easy to repeat the analysis round, for example, 1-4 times a year in order to create up-to-date snapshopts and to continuously improve the results.

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Find out the reasons for employee or customer loyalty and loss with an agile and affordable starter package.

[1] Based on the scientific research conducted by the University of Geneva.

[2] Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.

[3] A scientific algorithm that predicts positive, engaged, and prosocial behavior, developed by NayaDaya Inc.

Effective Process of Four Weeks