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NayaDaya Inc. is an empathy analytics company that empowers its customers to build an edge and a handprint from the missing piece of sustainability: human experience and participation.

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Empathy Analytics™, based on emotions, science, and data, makes it possible to explore sustainability experiences and engagement among employees and customers.

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The method prioritizes work and communications in the context of environmental, social, and governance (ESG) aspects of sustainability. 

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The origins of the words Naya and Daya is in India. Naya represents different viewpoints, and Daya stands for compassion. Together Naya and Daya, as well as the green NayaDaya symbol, are about empathy, interaction, virtuous circle, and balance.