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Mews Drives Successful M&A Integrations with People Impact Analytics®

  • Writer: NayaDaya
    NayaDaya
  • 22 hours ago
  • 3 min read

As Mews, the fast-growing disruptor transforming hospitality platforms, accelerates its inorganic growth, the company needed to find effective ways to engage people and manage culture across global integrations. The chosen solution – People Impact Analytics®, powered by artificial intelligence and emotion-behavioral science – is already fostering an inclusive, empathy-driven integration process. 




With a genuine appreciation for the professionals driving its expansion, Mews recognized the value of the Finnish-Swiss method and technology in addressing employee-related risks and building people-focused integrations. Operating across continents, cultures, and languages, the company needed a tool that would enable meaningful engagement at scale. 


“Our business is fast-paced, growing and evolving. We recently surpassed the milestone of 12,500 customers. Our integrations happen quickly as well and carry high expectations. We conduct acquisitions of different types, with varying challenges and complexity, yet we must deliver a solid outcome every time,” says Richard Hicks, Global Senior People Partner M&A at Mews. 

 

The collaboration between Mews and NayaDaya Analytics Inc. began during the acquisition of HS/3 Hotel Software GmbH, a leading hospitality platform in Germany. The innovative analytics method, offering illustrative and actionable insights, has already strengthened the connection and involvement with the acquired organization. 

 

“We've learned that listening to employees and working closely with them is essential for successful integration. While giving people a voice, we also need to be fully digital and increasingly automated. NayaDaya Analytics is our innovation partner, enabling us truly to operate as a data-driven organization. Through People Impact Analytics®, we not only understand the diversity of emotions across functions – sales, marketing, customer service, technical teams, and more – but also identify behavioral impacts, root causes, and the necessary actions to promote inclusive, sustainable integration,” Hicks emphasizes. 

 

In the case of the HS3 acquisition, to turn every stone in ensuring a well-executed integration, NayaDaya Analytics engaged  their long-term partner Deloitte. The consulting powerhouse brought in their M&A experience to validate the actions suggested by the analytics engine, while also further sharpening recommended actions to make the implementation even more effective. “People Impact Analytics® certainly contributes to a more successful integration,” says Tapio Koivumäki, Partner, M&A Deal Transformation, Deloitte. “Beyond that, it can help improving the entire post-merger integration process, looking strategically across all the acquisitions of a serial buyer such as Mews.” 

 

Looking ahead, Mews and NayaDaya Analytics are eagerly looking forward to using the analytics service across future acquisitions, supporting consistent, people-focused success in M&A integrations for the months and years to come. 

 



Further Information 

 


Mews is the leading platform for the new era of hospitality. Powering 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Accor, Generator-Freehand, The Strawberry Group, The Social Hub and Airelles. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. The company has offices in Europe, the United States and Australia. Discover more at https://www.mews.com/ 

 

NayaDaya Analytics Inc. is the innovator behind People Impact Analytics®, a game-changing solution for addressing people-related risks and engagement drivers in M&A integrations and transformations. Data-driven, actionable insights empower both operational and strategic decision-making. Powered by science- and AI-based emotion and behavior intelligence, the patent-pending method and technology offer a unique approach to promote successful change and foster inclusive, sustainable growth. Discover more at https://www.nayadaya.com 



 

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NayaDaya Analytics Inc.

Åkerlundinkatu 8

33100 Tampere

Finland

Mail: info@nayadaya.com

Tel: +358 45 238 5537

People Impact Analytics® is based on the patent-pending method and technology, owned by NayaDaya Analytics Inc. and filed under the Patent Cooperation Treaty in the European Patent Office with the application number PCT/FI2025/050087. People Impact Analytics® is a registered trademark owned by NayaDaya Analytics Inc. NayaDaya and the NayaDaya symbol are trademarks registered with the European Union Intellectual Property Office. The NayaDaya symbol is a trademark registered with the United States Patent and Trademark Office, the Trademark Office of People's Republic of China, with the Trade Marks Registry of the Government of India, with the Japan Patent Office (JPO), and with the Korean Intellectual Property Office (KIPO). The community design is registered with the European Union Intellectual Property Office. 

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