Study of brands' emotional value – download the report in Finnish
The impact of brands on consumers – emotions, meanings, behavior, and competition
The study included Arla, Atria, Aurinkomatkat, Elisa, Finnair, Fortum, Hesburger, Ikea, Isku, K-market, municipal healthcare, City of Lahti, Makia, Marimekko, McDonald’s, Mehiläinen, MTV, Neste, Nordea, OP, Poliisi, Puolustusvoimat, S-market, Saarioinen, Stockmann, Telia, Tokmanni, TUI, Valio, City of Vantaa, VR, and Yle.
The study was conducted by NayaDaya Inc. and the Data & Marketing Association of Finland. Read more...
The impact of brands on consumers – emotions, meanings, behavior, and competition
The study included Arla, Atria, Aurinkomatkat, Elisa, Finnair, Fortum, Hesburger, Ikea, Isku, K-market, municipal healthcare, City of Lahti, Makia, Marimekko, McDonald’s, Mehiläinen, MTV, Neste, Nordea, OP, Poliisi, Puolustusvoimat, S-market, Saarioinen, Stockmann, Telia, Tokmanni, TUI, Valio, City of Vantaa, VR, and Yle.
The study was conducted by NayaDaya Inc. and the Data & Marketing Association of Finland. Read more...
A game-changing perspective to brands and transformations.
NayaDaya Inc. decodes the emotional and the behavioral impact of brands, phenomena, and transformations. The NayaDaya® digital emotional and behavioral intelligence cultivates empathy and creates insights into emotional experiences, meanings, behavior, engagement, and competition.
The scalable platform for emotion data and Big Data is based on the scientific theory and research for emotions, and the Emotional Value Index (EVI) algorithm and indicator.
The born global company is striving for emotional value, to empower responsible brands and organizations to thrive and shape the world.
NayaDaya Inc. decodes the emotional and the behavioral impact of brands, phenomena, and transformations. The NayaDaya® digital emotional and behavioral intelligence cultivates empathy and creates insights into emotional experiences, meanings, behavior, engagement, and competition.
The scalable platform for emotion data and Big Data is based on the scientific theory and research for emotions, and the Emotional Value Index (EVI) algorithm and indicator.
The born global company is striving for emotional value, to empower responsible brands and organizations to thrive and shape the world.
Unique emotion data for brands, phenomena, and transformations.
NayaDaya collects emotion Big Data with its partners. Emotion data can be also collected through the SaaS solution, from any internal or external audience.
Emotional experiences are expressed and measured anonymously with the digital emotion application (web, Android, iOS).
NayaDaya collects emotion Big Data with its partners. Emotion data can be also collected through the SaaS solution, from any internal or external audience.
Emotional experiences are expressed and measured anonymously with the digital emotion application (web, Android, iOS).
Analyzing
Emotions
and
Behavior
through
Science.
1. Scientific emotion theory
The Component Process Model[1] explains how emotions emerge.
2. Full range of human emotions
The multilingual model for emotions is based on the international, scientific research by the University of Geneva[2].
3. Scientific algorithm and key figure
Emotional Value Index (EVI) predicts engaged, positive, and prosocial behavior.
1. Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.
2. Pre-existing scientific research independently conducted and published by the Geneva Emotion Research Group at the University of Geneva.
3. The Emotional Value Index (EVI) algorithm developed by NayaDaya Inc.
The Component Process Model[1] explains how emotions emerge.
2. Full range of human emotions
The multilingual model for emotions is based on the international, scientific research by the University of Geneva[2].
3. Scientific algorithm and key figure
Emotional Value Index (EVI) predicts engaged, positive, and prosocial behavior.
1. Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.
2. Pre-existing scientific research independently conducted and published by the Geneva Emotion Research Group at the University of Geneva.
3. The Emotional Value Index (EVI) algorithm developed by NayaDaya Inc.
Insight into emotions, behavior, and competition in seconds.
Create
Emotional
Value and
Competitive
Edge.
Design and deliver your brand or transformation, by paying attention to emotions and their consequences.
With the Digital Emotional and Behavioral Intelligence, create empathy and insights into emotional experiences and their meanings, behavior, engagement, and competition.
Turn the insights into strategic guidelines and actions: Deal with the emotional downside, and strive for the upside.
With the Digital Emotional and Behavioral Intelligence, create empathy and insights into emotional experiences and their meanings, behavior, engagement, and competition.
Turn the insights into strategic guidelines and actions: Deal with the emotional downside, and strive for the upside.
Startup,
Team, and
Contacts.
NayaDaya Inc.
Isku Center
Mukkulankatu 19
15210 Lahti, Finland
NayaDaya Inc. was founded in 2016. The startup has a dozen professionals and a growing ecosystem. The NayaDaya® emotion technology development is funded by owners, Business Finland, Nordea/Finnvera, and Google DNI. The NayaDaya® trademarks and design are protected globally.
Our team is a professional, dedicated group with wide experience of digital communication, affective and behavioral sciences, psychology, cognitive brain research, data analytics, technology and software development, HR, organization development, leading change, and coaching, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.
Timo Järvinen
CEO, Partner
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo
Jussi-Pekka Laakso
Chief Strategy Officer and Chairman, Partner
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl
Timo Salomäki
Chief Growth Officer, Global Accounts
tel. +358 40 709 2399
timos[at]nayadaya.com
Minna Järvinen
CMO, Partner
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj
Juhamatti Hyyppä
Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com
Tommi Makkonen
Chief Intelligence Officer, Partner
tel. +358 50 571 3878
tommi[at]nayadaya.com
Juha-Pekka Pulkkinen
Principal Cloud Solution Architect, Partner
jp[at]nayadaya.com
Marcello Mortillaro
Ph.D., Senior Scientist, Scientific Advisor, Partner
marcello[at]nayadaya.com
Maria Kausto-Turner
Emotion & Empathy Coach, Partner
tel. +358 40 353 5851
maria[at]nayadaya.com
Sanna Niemelä
Emotion & Empathy Coach, Partner
tel. +358 50 331 7096
sanna[at]nayadaya.com
Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics, Partner
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Isku Center
Mukkulankatu 19
15210 Lahti, Finland
NayaDaya Inc. was founded in 2016. The startup has a dozen professionals and a growing ecosystem. The NayaDaya® emotion technology development is funded by owners, Business Finland, Nordea/Finnvera, and Google DNI. The NayaDaya® trademarks and design are protected globally.
Our team is a professional, dedicated group with wide experience of digital communication, affective and behavioral sciences, psychology, cognitive brain research, data analytics, technology and software development, HR, organization development, leading change, and coaching, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.
Timo Järvinen
CEO, Partner
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo
Jussi-Pekka Laakso
Chief Strategy Officer and Chairman, Partner
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl
Timo Salomäki
Chief Growth Officer, Global Accounts
tel. +358 40 709 2399
timos[at]nayadaya.com
Minna Järvinen
CMO, Partner
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj
Juhamatti Hyyppä
Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com
Tommi Makkonen
Chief Intelligence Officer, Partner
tel. +358 50 571 3878
tommi[at]nayadaya.com
Juha-Pekka Pulkkinen
Principal Cloud Solution Architect, Partner
jp[at]nayadaya.com
Marcello Mortillaro
Ph.D., Senior Scientist, Scientific Advisor, Partner
marcello[at]nayadaya.com
Maria Kausto-Turner
Emotion & Empathy Coach, Partner
tel. +358 40 353 5851
maria[at]nayadaya.com
Sanna Niemelä
Emotion & Empathy Coach, Partner
tel. +358 50 331 7096
sanna[at]nayadaya.com
Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics, Partner
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Let's be in touch. Follow Us on Social Media.
The origins of the words Naya and Daya is in ancient India.
Naya means different viewpoints, and Daya stands for compassion.
Together Naya and Daya, as well as the NayaDaya symbol, represent empathy, interaction, and engagement.
Naya means different viewpoints, and Daya stands for compassion.
Together Naya and Daya, as well as the NayaDaya symbol, represent empathy, interaction, and engagement.