NayaDaya® in brief​

​The NayaDaya® solution is a science-based technology for measuring emotional experiences and for forecasting behavior, among personnel, customers, media-users, and students alike.

The multilingual solution consists of an application for expressing the full range of context-related human emotions and a cloud service for analyzing emotion data.

With the NayaDaya® technology, the emotional value in human experiences can be cultivated. A high Emotional Value Index (EVI) predicts engaged, positive, and prosocial behavior, associated with significant benefits for people, business and organizations.

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NayaDaya Inc. is a Finnish forerunner in designing emotional technology and creating emotional value.

Strong
connection
between
emotions,
​behavior,
​and success.

The power of human emotions can generate engaged, positive, and prosocial behavior, alongside many other benefits for people, businesses, and other organizations. Prosocial, empathic behavior pays attention to the feelings, rights, and well-being of other people, and it fosters helpfulness and collaboration.

Emotions can, however, have the opposite consequences also.

"NayaDaya makes digital emotions matter."

– Good News from Finland –

Our set of 20 emotion families, with corresponding multilingual icons, covers the full range of human emotions. The model is available for such languages as English, French, German, Finnish, Japanese, and Mandarin Chinese.

​The solution is based on well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva.

The emotion icons are easy to use and always understood. All emotions are just as valid, and everyone has the right to express them constructively. The solution generates meaningful, comprehensive, and comparable emotion-related data and Big Data.

The NayaDaya® symbol represents empathic and compassionate interaction. This symbol is a trademark and a community design, owned by NayaDaya Inc.

Measuring
​emotional value
with the EVI
indicator.

The emotional value of personnel, customer, media-user, and student experiences can be measured with the Emotional Value Index (EVI) key figure.

The EVI indicates the momentum of human emotions to generate engaged, positive, and prosocial behavior.

This indicator, forecasting human behavior, is computed via a scientific algorithm, specially created by NayaDaya Inc.

Creating
emotional
​value for
​the human
and business
world. 

Benefits from greater emotional value of personnel experiences: 
Engaged, positive, and prosocial behavior. Motivation, productivity, and creativity. Positive customer experiences and business outcomes. Successful collaboration and good management. Identifying and dealing with emotional problems, nurturing health and well-being, and improving the employer's image.

Benefits from increased emotional value in customer experiences:
Greater emotional connection and engagement, customer loyalty, and fruitful collaboration – bringing higher customer value, stronger commercial activity and revenue, and good word of mouth.

Benefits from higher emotional value for students' experiences:
Enhanced learning, emotional skills, and empathy, connected with engaged, positive, and prosocial behavior.  Positive collaboration efforts, an atmosphere conducive to learning and well-being, and better learning methods and outcomes.

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"Online discussions have become increasingly heated over the past three years, particularly those surrounding events that arouse strong feelings. Strongly polarized debate deters some readers from participating and gives a biased view of public opinion. By tapping into the full range of human emotions, we can shed light on issues that haven’t been studied before."

Silja Tenhunen, Content Director for Etelä-Suomen Media, part of the Media Group Keskisuomalainen

Much
​more than
​satisfaction. 

With the NayaDaya® solution, you can keep your finger on the pulse of employees, customers, media-users, and students. Emotional experiences and emotional value can be measured and understood through daily communication.

In our science-based comprehensive solution, satisfaction is merely one of the human emotions.

The NayaDaya® technology is piloted and developed jointly with industry-leading organizations:

Media-user experiences:
Media Group Keskisuomalainen
Yle – Finland's national broadcasting company

Millions of views, hundreds of thousands of emotional reactions.
People tend to display the full range of human emotions.

Personnel and customer experiences:
Accountor Group, the largest HR and financial services company in the Northern Europe

Student experiences:
Schools in Asikkala, Lappeenranta, Mäntsälä, and Kaarina, Finland

High-speed
​implementation.
   

A scalable 'software as a service' (SaaS) solution with simple monthly fees. 

Integration within minutes – the JavaScript emotion application works smoothly for Internet and intranet communications. The Microsoft-Azure-based cloud service and the Microsoft Power BI dashboard are available almost instantly.

The emotion data will remain anonymous, with no personal data getting collected by the emotion application.

“For children’s and adolescents’ future, emotions play an even larger role than knowledge. It’s important that students learn to recognize, identify, and express both positive and negative emotional states in various contexts. Along with reducing anxiety and depression, enhanced emotional skills have a positive impact on learning, self-esteem, and relationships with peers.”

Petri Haapanen, principal of the Aurinkovuori school, Asikkala

Partnership.
​   

Accountor Group – business partner

Berggren Group – IPRs, data privacy, and agreements

Business Finland – funding and programs

The CoPassion research group at the University of Helsinki 

First Round – a Finnish business accelerator

Microsoft – technology platform and development

Nordea and Finnvera – funding

6Aika – the smart city project of Finland's biggest cities

  Team.   
Contacts..

A professional, dedicated group with broad-based experience of digital communication, technology and software development, affective and behavioral sciences, sociology, compassion and altruism, education and learning, HR development, data analytics, marketing, design, innovation, entrepreneurship, finance and business, strategy, and growth.

Timo Järvinen, CEO
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo

Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl

Virpi Kotilainen
Chief Technology Officer
tel. +358 40 658 2046
virpi[at]nayadaya.com

Juhamatti Hyyppä
​Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com

Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com

Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com

Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com

Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Adviser
marcello[at]nayadaya.com

Anne Birgitta Pessi
Professor of Church and Social Studies,
Adviser for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
​
Minna Järvinen
Chief Brand Officer
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya

Elina Arasola
HR Designer
tel. +358 44 335 3908
elina[at]nayadaya.com

Petra Peltoniemi
Graphic Designer
petra[at]nayadaya.com

Kari Pihkala
UX Designer
kari[at]nayadaya.com


​USA

If you are from the US and would like to hear more, or discuss collaboration, please contact:

​​Mark-Tech International LLC, Minneapolis, Minnesota

Mark Wuollet, Vice President
tel. +1 763 221 4012, mark[at]mark-tech-intl.com

Michel Locquegnies, President
tel. +1 612 836 3566, michel[at]mark-tech-intl.com​

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