Striving for
engagement
through
​empathy,
science, and
emotion
technology.

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Empathic, emotionally intelligent companies, brands, and organizations are the winners of the 2020s.

NayaDaya Inc. is a born global startup focusing on emotions – the lifeblood of companies, organizations, and brands.

The scalable NayaDaya® solution brings together empathy, science, and emotion technology, to strive for engagement among employees, customers, media users, and students.

With the proactive emotion data analytics, the multilingual solution makes it possible to measure and understand emotional experiences, and to predict and promote engaged, constructive behavior.

The collective emotional and behavioral intelligence is based on the scientific theory and research, the Emotional Value Index (EVI) algorithm and indicator, and a deep expertise in the emotion domain.
Below you see how end users can express their emotions – please try the application!
How do you feel about NayaDaya®?
Express your emotion to see reactions of others.
​Emotion science – what is an emotion?

An emotion is an episode in the life of an individual, where several components react together to a relevant external or internal event or object.
​​Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.

Problem:
​Disengagement.

Unengaged employees cost companies between $480-$600 billion a year in lost productivity.
Gallup (2016). State of the American Workplace.

85 % of employees around the world are not engaged or are actively disengaged from their jobs.
Deloitte (2019). Global Human Capital Trends.

People wouldn't care if 77% of the brands disappeared.
Havas (2019). Meaningful brands study.
​Emotion science – what are the emotion components?

The emotion episode starts with a cognitive appraisal and continues with physiological responses, facial and vocal expressions and gestures, and behavioral tendencies. All the components merge in a subjective, conscious feeling.
​Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.

Engagement is
​about emotions.

Emotional commitment is the deepest form of engagement.
Lämsä, A-M. & Hautala, T. (2005). Fundaments for organizational behavior.

A $600 billion employee engagement problem solved: Empathy.
Forbes, Shep Hyken (2018).

Emotion is the biggest driver of loyalty in many industries.
Forrester Research (2017). Improve Loyalty Measurement With Behavioral And Emotional Metrics.

Emotional connections drive brand loyalty.
Deloitte (2019). Exploring the value of emotion-driven engagement.
Emotion science –  what's the impact of emotions?

Emotions prepare the individual to proper adaptive reactions and have a powerful impact on behavior.
Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.
Emotion science – how to measure emotions?

The subjective, conscious feelings can be measured only by letting people express their emotional experiences. Automatic emotion tracking, e.g. facial and vocal recognition, measure only one emotion component with a poor accuracy.
Measuring emotions on the contexts with the strongest impact on engagement.
Emotional experiences can be expressed and measured with the digital application (web, Android, iOS). It's legitimate and useful to express all emotions constructively. By expressing their emotions, users can see reactions of others. Emotion data is anonymous, personal data is not collected.
One emotion vs. emotional and behavioral intelligence.
Employee and customer surveys and emoji apps use typically only one dimension to measure experiences. Different emotions are not considered – it’s difficult to interpret results and almost impossible to predict behavior.

It’s more useful to understand and deal with emotions comprehensively than measure e.g. only satisfaction with no desirable engaging impact. The typical motivation associated with contentment is "do nothing". ​It's an emotion that shouldn't usually be aimed at – much less to set as a primary goal for employee or customer experiences. There are other emotions, e.g. interest, love, pride, and joy, with more desirable impact on engaged, constructive behavior.
The scientific model for emotions.

The NayaDaya® technology is based on a multilingual model with 20 emotions, based on the well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva. The model is already translated e.g. in English, French, German, Mandarin Chinese, Japanese, and Finnish.
​
The model covers the full range of human emotions, responds intuitively to human experiences, generates comprehensive emotion data and Big Data, and makes it possible to proactively analyze the impact of emotions.
Emotion science – why the Component Process Model?

The Component Process Model (CPM) is an appraisal emotion theory. Compared to basic and dimension-based emotion theories, it has a much more powerful ability to explain how emotions emerge in different contexts. For an advanced emotion technology and analytics, like NayaDaya®, it's vital to combine the emotion families and emotion words that evolved through evolution with the different dimensions in the emotion space.
Predicting engaged, constructive behavior with the Emotional Value Index.
The NayaDaya® solution includes easy-to-use online tools for tracking and interpreting emotions, predicting behavior, dealing with emotional experiences and improving engagement.

The scientific Emotional Value Index (EVI) algorithm and indicator forecasts engaged, positive, and prosocial behavior. The cloud service is based on the Microsoft Azure and Power BI technologies.

Striving for
engagement and
​competitive ​edge.

  • Cultivating engaged, constructive behavior among employees, customers, media users, or students.
  • Creating interaction, empathy, and new insight for management.
  • Identifying pain points, tackling risks, and preventing losses.
  • Increasing employee and customer loyalty, lowering churn, and spreading good word of mouth.
  • Improving productivity, revenue, and growth.
  • Building brands, organizations, and business through empathy, human well-being, and economic growth.
  • Creating competitive edge with the collective emotional and behavioral intelligence.
Photo:
​Isku-Yhtymä
Startup, team, and contacts.
NayaDaya Inc.
Isku Center
Mukkulankatu 19
15210 Lahti, Finland

NayaDaya Inc. was founded in 2016. The startup has a dozen professionals and a growing ecosystem. The NayaDaya® emotion technology development is funded by owners, Business Finland, Nordea/Finnvera, and Google DNI. The NayaDaya® trademarks and design are protected globally. Patents are pending in Finland, the EU, and the USA.

Our team is a professional, dedicated group with wide experience of digital communication, affective and behavioral sciences, psychology, cognitive brain research, data analytics, technology and software development, HR, organization development, leading change, and coaching, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.

Timo Järvinen
CEO, Partner
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo

Jussi-Pekka Laakso
Chief Strategy Officer and Chairman, Partner
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl

Juhamatti Hyyppä
​Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com

Tommi Makkonen
Chief Intelligence Officer, Partner
tel. +358 50 571 3878
tommi[at]nayadaya.com

Juha-Pekka Pulkkinen
Principal Cloud Solution Architect, Partner
jp[at]nayadaya.com

Minna Järvinen
CMO, Partner
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj

Marcello Mortillaro
Ph.D., Senior Scientist, Scientific Advisor, Partner
marcello[at]nayadaya.com

Maria Kausto-Turner
Emotion & Empathy Coach
tel. +358 40 353 5851
maria[at]nayadaya.com

Sanna Niemelä
Emotion & Empathy Coach
tel. +358 50 331 7096
sanna[at]nayadaya.com

Päivi Nilivaara
Head of Operations, Education, Partner
tel. +358 50 917 1621
paivi[at]nayadaya.com

Timo Salomäki
​Strategic Advisor for Global Growth
tel. +358 40 709 2399
timos[at]nayadaya.com

Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics, Partner
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Let's be in touch. Follow Us on Social Media.
The origins of the words Naya and Daya is in ancient India.

Naya means different viewpoints, and Daya stands for compassion.

Together Naya and Daya, as well as the NayaDaya symbol, represent empathy, interaction, and engagement.
​© 2019 NayaDaya Inc.
NayaDaya and the NayaDaya symbol are trademarks registered with the European Union Intellectual Property Office, and with the United States Patent and Trademark Office, and owned by NayaDaya Inc. ​In addition, the NayaDaya symbol is a trademark registered with the Trademark Office of People's Republic of China, with the Trade Marks Registry of the Government of India, with the Japan Patent Office (JPO), and with the Korean Intellectual Property Office (KIPO). The community design is registered with the European Union Intellectual Property Office and the State Intellectual Property Office of the People's Republic of China. The NayaDaya® emotional application is based on a patent-pending technology (FI/20165833, EU/17200234.7, USA/15/804,176).

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