Brand is behavior
Strive for loyalty and advocacy through emotions.
People connect with brands through their subjective appraisals, emotions, and behavior. Emotions have a crucial impact on behavior. Customer behavior and engagement make up the fundamental nature of brands.
To become one of the winners of the 2020s you need empathy: By understanding your customers' behavior patterns, and by considering emotions and meanings behind them, you can design your brand to build positive engagement, loyalty, retention, good word of mouth, competitive edge, and growth. The ultimate essence of your brand is your customer's love and loving behavior.
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Phenomena and trends
Adapt your brand, fulfill your mission.
Brands are increasingly reacting to and involving themselves in significant phenomena – to be responsible and to respond to consumer values and expectations.
Also organizations, authorities, politicians, and associations need to understand and influence phenomena. It's part of their missions. Not to mention media, living on the phenomena that shake people, society, business, and the world.
A phenomenon is something meaningful and unusual. Evolving phenomena may become trends and megatrends. They arouse emotions and have a strong influence on behavior. Actually people become one with phenomena and trends through their emotions, behavior, and engagement.
To understand phenomena and trends, to influence them responsibly, and to benefit from them, you need empathy: By predicting consumers' or citizens' behavior, and by perceiving emotions and meanings behind them, you can make a difference in your brand or mission.
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NayaDaya Inc. uncovers the emotional and the behavioral impact of brands and phenomena.
Through the data-driven insight, it's possible to understand and influence emotional experiences, behavior, and engagement. The high-quality data is based on the scientific theory, research, and analytics.
NayaDaya is striving for empathy, to empower responsible brands and organizations to thrive and shape the world.