Create Sustainable Growth by Paying Attention to Sustainability Experiences

Through the empathy analytics we understand what strengthens the healthcare industry’s attraction and retention and what, on the other hand, destroys them. Especially, we know where to target our improvement actions.

Teija Koskinen, CEO, Medikumppani Oy

Eye-Opening Snapshot to Build Sustainability

NayaDaya Inc. empowers companies and organizations to build sustainable growth by paying attention to sustainability experiences among employees and customers.

These experiences, with a strong impact on behavior, can be understood through Empathy Analytics™, based on emotions, science, and data.

Our method creates an intuitive snapshot of environmental, social, and governance aspects of sustainability (ESG).

You will gain business critical insights:

1. Which elements of your sustainability matter to people – and which do not?

2. How do these factors influence behavior – leading to loyalty or loss of employees and customers?

3. Where to focus your actions and communications, to create commitment, competitive edge, and sustainable growth?

This unique method makes it easier to take the first steps of sustainability as well as to asses the success of an advanced sustainability strategy.

The method is based on the scientific theory of emotions[1], research[2], and the algorithm[3].

[1] Scherer, K.R., Fontaine, J.R.J, & Soriano, C. (2013). Components of Emotional Meaning. Oxford University Press.

[2] Pre-existing scientific research independently conducted and published by the Geneva Emotion Research Group at the University of Geneva.

[3] A scientific algorithm that predicts positive, engaged, and prosocial behavior, developed by NayaDaya Inc.

Example Data

This Emotion Impact® Matrix is an example. On the right, essential sustainability experience elements emerge from the empathy study and analytics based on spontaneous responses. The polarization of positive and negative emotions and behavior is at its strongest near the vertical line.

Week 1: Starting

Week 2: Collecting Data

Week 3: Analyzing Data and Reporting

Week 4: Reviewing the Results

Decisions and Required Actions

Brands and Phenomena Analyzed With NayaDaya® Empathy Analytics™

Arla | Asikkala municipality | Atria | Aurinkomatkat | Budbee | Centre Party | Christian Democrats of Finland | DB Schenker | DHL | Elisa | Ev.Lut. Church of Finland | FedEx | Finnair | The Finnish Union of Practical Nurses (SuPer) | Finns Party | Fortum | Greens | Heinola city | Helsinki Region Transport | Hesburger | HUS | Ikea | Ilmajoki municipality | Isku | K-market | Kalevala Jewelry | Lahti city | Lapinjärvi municipality | Lappeenranta city | Left Alliance | Liminka municipality | Makia | Marimekko | Matkahuolto | McDonald's | Medikumppani | Mehiläinen | National Coalition Party | Neste | Nordea | OP | Pihlajalinna | Poliisi | Posti | PostNord | The Finnish Defence Forces | Raasepori city | S-market | Saarioinen | Social Democratic Party of Finland | Stockmann | Swedish People's Party of Finland | Sysmä municipality | Telia | Terveystalo | Tokmanni | TUI | UPS | Valio | Vantaa city | VR | VMP Group | Äänekoski city

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Phenomena: the coronavirus pandemic, taxation, Finland as a country, US presidential election, digital news, politics , public transportation, health and healthcare, economy, remote and hybrid work, future, independence

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Companies, organizations, brands, and phenomena analyzed in collaboration with the customers, Statista, the Data & Marketing Association of Finland, or the Media Company MTV in 2020-2022.

Building Sustainable Growth Through Empathy

Timo Järvinen, CEO, Co-founder

tel. +358 40 505 7745

timo.jarvinen[at]nayadaya.com

Jaana Haapala, Customer Strategist

tel. +358 40 086 8860

jaana.haapala[at]nayadaya.com 

Maria Kausto-Turner, Employee Strategist

tel. +358 40 353 5851

maria.kausto-turner[at]nayadaya.com