Emotional value – the lifeblood of companies, organizations, and education.

NayaDaya Inc. is a Finnish startup that maximizes the human and financial success of its customers by means of emotions and technology.

​With the science-based NayaDaya® solution, companies, organizations, and brands can create emotional value that makes people and business thrive. Emotional value is the momentum of emotions that generates engaged, positive, and prosocial behavior. It originates from the value a company or an organization delivers to people.

By using the digital application, the full range of human emotions can be expressed and measured anonymously on various contexts among employees, customers, media-users, students, and citizens. The NayaDaya® technology interprets the emotions and calculates the behavior forecasts with the scientific algorithm and the Emotional Value Index (EVI).

With the cloud service and the easy-to-use online tools, the EVI value can be tracked and improved. The one-of-a-kind innovation and the high-end technology, striving for the fundamental goals of companies, organizations, media, and education, is created for the global market – for the ones, who desire to be the future winners and market leaders.

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Emotional interaction is the key to success.

The mission of every company, organization, community, or learning institution is to create value and meaningful things to its employees, customers, members, students, or citizens. The value is appraised and measured by human emotions on different contexts.

Emotional experiences generate behavior that gives the value in return – leading to success or to failure.

​How the positive emotional interaction and mutual emotional value can be created?

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Facing and measuring emotional experiences.

Emotions can be expressed and measured anonymously via a digital application on various contexts by employees, customers, media-users, students, and citizens.

It’s legitimate and useful to express all emotions constructively. By expressing their emotions, users can see reactions of others.

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Based on scientific research – understanding the full range of human emotions.

The NayaDaya® technology benefits from a multilingual model with 20 emotions, based on the well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva. The model is already translated in English, French, German, Mandarin Chinese, Japanese, and Finnish.
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The scientific ​model covers the full range of human emotions and responds intuitively to emotional experiences of people. It generates comprehensive, meaningful, and comparable emotion-related data and Big Data.

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Calculating emotional value and predicting human behavior.

The emotional value experienced by people, as well as the value they will likely give in return to the company or organization, is calculated by the scientific Emotional Value Index algorithm and key figure. The value in return means engaged, positive, and prosocial behavior that rewards the company or organization for the value it has created.

The EVI value is a forecast: It predicts the coming behavior with three essential dimensions – engaged, positive, and prosocial actions – that support the primary goals of every company, organization, and learning institution.

Emotional data and key figures can be tracked and compared on the cloud service with the online dashboard. In addition to the EVI forecast, the indicators can also show a reaction rate, positivity or negativity, or respondents’ control over events, for example.

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Identifying and growing emotional value.

Emotions and key figures can be explored monthly, daily, and hourly on different contexts. With the dashboard, EVI forecasts can be tracked to improve processes, conditions, and communications, and to grow the value experienced by people, and the value they will likely give in return by their behavior.

​The dashboard tells how the high EVI emotions can be aimed at and the low EVI emotions dealed with, to optimize the EVI value, behavior, and outcomes.

With the NayaDaya® technology, the value organizations and people create to each other can be maximized and both human and financial success can be achieved at the same time. 

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Much more than satisfaction.

The NayaDaya® solution differs totally from satisfaction surveys, emoji apps, and emotion tracking e.g from facial expressions.

• Supports systematically the goals of companies and organizations, to create value together with people.
• A unique technology, with context-based, scientific emotion and behavior analytics.
• Covers the full range of human emotions; contentment is only one of them.
• Does not burden the questioner nor the respondent, but creates genuine interaction and cultivates loyalty.
• Personal data is not collected.
• A multilingual SaaS solution with high-speed implementation and scalable monthly fees.

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Benefits for people, organizations, and business.

To show an interest in true emotions, and to create a genuine interaction, are a strong signal of valuing people and creating meaningfulness.

Increasing the EVI value generates significant benefits:

• ​Stronger engagement.
• Higher productivity.
• Increased loyalty and customer lifetime value.
  
• Lower churn rate.
• More revenue and growth.
• Better learning outcomes.
• Empathy, compassion, and prosocial behavior.
• Health and well-being.

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"Online discussions have become increasingly heated over the past three years, particularly those surrounding events that arouse strong feelings. Strongly polarized debate deters some readers from participating and gives a biased view of public opinion. By tapping into the full range of human emotions, we can shed light on issues that haven’t been studied before."

Silja Tenhunen, Content Director for Etelä-Suomen Media, part of the Media Group Keskisuomalainen

Ecosystem.​   

• Business partners – e.g. Accountor HR Solutions, Sitomo, Ave Group
• Berggren Group – IPRs, data privacy, and agreements
• Business Finland – funding and programs
• The CoPassion research group at the University of Helsinki
• Education Finland & the Finnish National Agency for Education – growth programme
• First Round – a Finnish business accelerator
• ​Helsinki Business Hub – funding
• Microsoft – technology platform and development
• ​Nordea and Finnvera – funding

“For children’s and adolescents’ future, emotions play an even larger role than knowledge. It’s important that students learn to recognize, identify, and express both positive and negative emotional states in various contexts. Along with reducing anxiety and depression, enhanced emotional skills have a positive impact on learning, self-esteem, and relationships with peers.”

Petri Haapanen, principal of the Aurinkovuori school, Asikkala

Image:
​Isku-Yhtymä

Team and contacts.

NayaDaya Inc.
Isku Center
Mukkulankatu 19
15120 Lahti, Finland

Our team is a professional, dedicated group with wide experience of digital communication, technology and software development, data analytics, affective and behavioral sciences, psychology, cognitive brain research, compassion and altruism, education and learning, human resources, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.

Timo Järvinen, CEO
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo

Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl

Virpi Kotilainen
Chief Technology Officer
tel. +358 40 658 2046
virpi[at]nayadaya.com

Juhamatti Hyyppä
​Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com

Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com

Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com

Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com

Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Advisor
marcello[at]nayadaya.com

Timo Salomäki
​Strategic Advisor for Global Growth
tel. +358 40 709 2399
timos[at]nayadaya.com

Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
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Minna Järvinen
Chief Brand Officer
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya

Elina Arasola
HR Designer
tel. +358 44 335 3908
elina[at]nayadaya.com

Petra Peltoniemi
Graphic Designer
petra[at]nayadaya.com

Kari Pihkala
UX Designer
kari[at]nayadaya.com

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