Design your brand,

fulfill your mission

Brands and

Phenomena –

Uncovering

Emotions

and Behavior

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Brand is behavior

Strive for loyalty and advocacy through ​emotions.

People connect with brands through their subjective appraisals, emotions, and behavior. Emotions have a crucial impact on behavior. Customer behavior and engagement make up the fundamental nature of brands.

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To become one of the winners of the 2020s you need empathy: By understanding your customers' behavior patterns, and by considering emotions and meanings behind them, you can design your brand to build positive engagement, loyalty, retention, good word of mouth, competitive edge, and growth. The ultimate essence of your brand is your customer's love and loving behavior.

 

Would you like to know more and get free brand data?

Phenomena and trends

Adapt your brand, fulfill ​your mission.

Brands are increasingly reacting to and involving themselves in significant phenomena – to be responsible and to respond  to consumer values and expectations.

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Also organizations, authorities, politicians, and associations need to understand and influence phenomena. It's part of their missions. Not to mention media, living on the phenomena that shake people, society, business, and the world.

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A phenomenon is something meaningful and unusual. Evolving phenomena may become trends and megatrends. They arouse emotions and have a strong influence on behavior. Actually people become one with phenomena and trends through their emotions, behavior, and engagement.

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To understand phenomena and trends, to influence them responsibly, and to benefit from them, you need empathy: By predicting consumers' or citizens' behavior, and by perceiving emotions and meanings behind them, you can make a difference in your brand or mission.

 

Would you like to know more and get free phenomenal data?

Global empathy

NayaDaya Inc. uncovers the emotional and the behavioral impact of brands and phenomena.

Through the data-driven insight, it's possible to understand and influence emotional experiences, behavior, and engagement. The high-quality data is based on the scientific theory, research, and analytics.

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NayaDaya is striving for empathy, to empower responsible brands and organizations to thrive and shape the world.

Let's be in touch. Follow us on social media.
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© 2020 NayaDaya Inc.

NayaDaya and the NayaDaya symbol are trademarks registered with the European Union Intellectual Property Office, and with the United States Patent and Trademark Office, and owned by NayaDaya Inc. ​In addition, the NayaDaya symbol is a trademark registered with the Trademark Office of People's Republic of China, with the Trade Marks Registry of the Government of India, with the Japan Patent Office (JPO), and with the Korean Intellectual Property Office (KIPO). The community design is registered with the European Union Intellectual Property Office and the State Intellectual Property Office of the People's Republic of China.