Striving for
With a game-changing solution that brings together emotional intelligence, science, and technology, it's now possible to strive for employee and customer engagement, the lifeblood of companies and organizations.
The NayaDaya® solution, using the proactive emotion data analytics, makes it possible to identify and understand emotional experiences, and to predict and promote engaged, positive, and prosocial behavior. With this insight, the crucial problem of disengagement can be overcomed.
Unlike traditional surveys, the novel technology enables tracking true emotions with an agile "always on" approach and dealing with them quickly and accurately. The emotion technology is based on scientific research, the algorithm, and the Emotional Value Index (EVI) indicator.
The scalable framework and online tools are designed for the global marketplace – for those who want to be the winners of the 2020s.
NayaDaya Inc. was established in 2016. The Finnish born-global startup has over dozen professionals and a growing ecosystem. The NayaDaya® trademark and design are protected worldwide.
Below you see how employees and customers see the emotion application – please try it!
The NayaDaya® solution, using the proactive emotion data analytics, makes it possible to identify and understand emotional experiences, and to predict and promote engaged, positive, and prosocial behavior. With this insight, the crucial problem of disengagement can be overcomed.
Unlike traditional surveys, the novel technology enables tracking true emotions with an agile "always on" approach and dealing with them quickly and accurately. The emotion technology is based on scientific research, the algorithm, and the Emotional Value Index (EVI) indicator.
The scalable framework and online tools are designed for the global marketplace – for those who want to be the winners of the 2020s.
NayaDaya Inc. was established in 2016. The Finnish born-global startup has over dozen professionals and a growing ecosystem. The NayaDaya® trademark and design are protected worldwide.
Below you see how employees and customers see the emotion application – please try it!
How do you feel about NayaDaya®?
Express your emotion to see reactions of others.
Express your emotion to see reactions of others.
Problem:
Disengagement.
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85 % of business and HR leaders ranked employee engagement as a top priority.
Deloitte. 2016. Global HumanCapital Trends. Unengaged employees cost companies between $480-$600 billion a year in lost productivity. Gallup. 2016. State of the American Workplace. 85 % of employees around the world are not engaged or are actively disengaged from their jobs. Deloitte. 2019. Global Human Capital Trends. Most people would not care if 74 % of the brands dissapeared. Karmarama Good Works. 2016. Customer disengagement. Brand disengagement is a death sentence. Robert Passikoff, Brand Strategist, Founder & CEO, Brand Keys, Inc. |
Solution:
Emotional
Intelligence
and Empathy.
|
Emotional commitment is the deepest form of engagement.
Lämsä, A-M. & Hautala, T. 2005. Fundaments for organizational behavior. Emotion is the biggest driver of loyalty in many industries. Forrester Research. 2017. Improve Loyalty Measurement With Behavioral And Emotional Metrics. A $600 billion employee engagement problem solved: Empathy. Forbes, Shep Hyken. 2018. Engagement is based on emotions – disengagement can be tackled by identifying, understanding, and dealing with employee and customer emotions in a goal-directed way, on contexts with the strongest impact on engagement. Timo Järvinen, CEO and Co-founder of NayaDaya Inc. |
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VMP – one of Finland's leading staffing-service companies:
At VMP, people are at the heart of operations, and we want to recognize and acknowledge their feelings. If we process negative, paralyzing experiences and strengthen engagement and positive emotions, we can both support people and promote our business goals. The NayaDaya technology makes it possible to create new ways of operating and to generate added value for both our staff and customers. Hanna-Kaisa Hynni, Customer Experience Director of VMP |
Measuring emotions on contexts with the strongest impact on engagement.
Emotional experiences among employees and customers can be expressed and measured anonymously on different contexts with the digital application. It's legitimate and useful to express all emotions constructively. By expressing their emotions, users can see reactions of others.
The responsive, rotating emotion application can be used with different web browsers on smartphones, tablets, and desktop. It's easy to create a digital context for any real world process, event or object, or integrate the application into web platforms and content.
Contexts with the strongest impact on employee engagement include recruiting, work tasks and shifts, tools, career development, work community, management, changes and transformations, atmosphere, values, mission, and vision, impact on society, and employer brand.
Customer contexts include products, services, and content, projects, digital communications, sales, marketing, events, multichannel customer service, and brands.
The responsive, rotating emotion application can be used with different web browsers on smartphones, tablets, and desktop. It's easy to create a digital context for any real world process, event or object, or integrate the application into web platforms and content.
Contexts with the strongest impact on employee engagement include recruiting, work tasks and shifts, tools, career development, work community, management, changes and transformations, atmosphere, values, mission, and vision, impact on society, and employer brand.
Customer contexts include products, services, and content, projects, digital communications, sales, marketing, events, multichannel customer service, and brands.
Science-based emotion metrics and analytics.
The NayaDaya® technology benefits from a multilingual model with 20 emotions, based on the well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva. The model is already translated in English, French, German, Mandarin Chinese, Japanese, and Finnish.
The scientific emotion theory and model cover the full range of human emotions, respond intuitively to human experiences, generate comprehensive emotion data and Big Data, and make it possible to proactively analyze the impact of emotions.
The NayaDaya® technology benefits from a multilingual model with 20 emotions, based on the well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva. The model is already translated in English, French, German, Mandarin Chinese, Japanese, and Finnish.
The scientific emotion theory and model cover the full range of human emotions, respond intuitively to human experiences, generate comprehensive emotion data and Big Data, and make it possible to proactively analyze the impact of emotions.
Predicting engaged behavior with the Emotional Value Index indicator.
The science-based Emotional Value Index (EVI) algorithm and key figure analyzes emotional experiences and forecasts engaged, positive, and prosocial behavior. Maximizing the EVI value leads to human well-being, positive business outcomes, and responsibility.
Why to measure merely one emotion – satisfaction?
It’s more useful to understand and deal with emotions comprehensively than measure only satisfaction with no desirable engaging impact.
Satisfaction or contentment does not belong to the top third of the most desirable emotions on the Emotional Value Index scale of 20 emotions. The typical motivation associated with contentment is "do nothing". It's an emotion that shouldn't usually be aimed at – much less to set as a primary goal for employee or customer experiences. There are other emotions, e.g. interest, love, pride, and joy, with more desirable consequences on behavior and engagement.
The NayaDaya® solution differs totally from satisfaction surveys, emoji apps, and emotion tracking e.g from facial expressions. It covers and analyzes the full range of human emotions, including much more useful information than mere satisfaction.
Satisfaction or contentment does not belong to the top third of the most desirable emotions on the Emotional Value Index scale of 20 emotions. The typical motivation associated with contentment is "do nothing". It's an emotion that shouldn't usually be aimed at – much less to set as a primary goal for employee or customer experiences. There are other emotions, e.g. interest, love, pride, and joy, with more desirable consequences on behavior and engagement.
The NayaDaya® solution differs totally from satisfaction surveys, emoji apps, and emotion tracking e.g from facial expressions. It covers and analyzes the full range of human emotions, including much more useful information than mere satisfaction.
Exploring emotion data.
Emotion data can be explored monthly, daily, and hourly on different contexts. With the online dashboard, EVI forecasts and emotion profiles can be tracked.
Guidlines for actions and communications.
The online tools help interpreting emotions on different contexts. They guide actions and communications, to foster the desirable, engaging emotions, and to tackle the undesirable, disengaging ones.
The EVI value, behavior, and engagement can be improved systematically.
The EVI value, behavior, and engagement can be improved systematically.
Creating
Engagement and
Competitive Edge.
To show an interest in true emotions, and to create a genuine interaction, are a strong signal of valuing people and creating meaningfulness.
Increasing the EVI value generates great benefits for people and business:
Increasing the EVI value generates great benefits for people and business:
- Striving for engaged, positive, and prosocial behavior among employees and customers.
- Creating new insight for management.
- Identifying and tackling risks and losses.
- Strengthening change readiness and resilience.
- Increasing employee and customer loyalty, lowering churn, and spreading good word of mouth.
- Improving productivity, revenue, and growth.
- Building an ethical business through human well-being and economic growth.
High-speed
Implementation.
The multilingual Software as a Service (SaaS) solution includes the emotion application, the cloud service, and the online dashboard with scalable monthly fees.
The “always on” solution for identifying emotions and improving engagement does not burden the questioner nor the respondent.
Personal data is not collected.
The “always on” solution for identifying emotions and improving engagement does not burden the questioner nor the respondent.
Personal data is not collected.
Photo:
Isku-Yhtymä
Isku-Yhtymä
Team and contacts.
NayaDaya Inc.
Isku Center
Mukkulankatu 19
15210 Lahti, Finland
Our team is a professional, dedicated group with wide experience of digital communication, technology and software development, data analytics, affective and behavioral sciences, psychology, cognitive brain research, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.
Timo Järvinen
CEO, Co-founder
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo
Minna Järvinen
Co-founder
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj
Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl
Juhamatti Hyyppä
Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com
Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com
Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com
Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com
Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Advisor
marcello[at]nayadaya.com
Timo Salomäki
Strategic Advisor for Global Growth
tel. +358 40 709 2399
timos[at]nayadaya.com
Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Isku Center
Mukkulankatu 19
15210 Lahti, Finland
Our team is a professional, dedicated group with wide experience of digital communication, technology and software development, data analytics, affective and behavioral sciences, psychology, cognitive brain research, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.
Timo Järvinen
CEO, Co-founder
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo
Minna Järvinen
Co-founder
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj
Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl
Juhamatti Hyyppä
Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com
Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com
Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com
Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com
Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Advisor
marcello[at]nayadaya.com
Timo Salomäki
Strategic Advisor for Global Growth
tel. +358 40 709 2399
timos[at]nayadaya.com
Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Let's be in touch. Follow Us on Social Media.
The origins of the words Naya and Daya is in ancient India.
Naya means different viewpoints, and Daya stands for compassion.
Together Naya and Daya symbolize empathy.
Naya means different viewpoints, and Daya stands for compassion.
Together Naya and Daya symbolize empathy.