Measuring emotional experiences and predicting human behavior.
Emotional technology for companies and organizations.

​NayaDaya Inc. is a Finland-based forerunner in developing emotion-related technology and creating emotional value.

Based on scientific research, the NayaDaya® solution exploits the power of measuring emotions and predicting behavior among people, eg. personnel, customers, media-users, and students alike.

This multilingual solution consists of an application for expressing context-related emotions and a cloud service for analyzing emotion data. The emotional value of human experiences can be calculated, understood, and developed via a scientific algorithm and the Emotional Value Index.

There's a strong connection between emotions, behavior, and success. A high EVI value predicts engaged, positive, and prosocial behavior, which generates significant benefits to people, business, organizations, and education.

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Measuring emotional experiences.

• An application for expressing and measuring human emotions anonymously in various contexts.
• Can be used for measuring emotional experiences e.g. among personnel, customers, media-users, and students alike.
• The multilingual model, consisting of 20 emotions, is based on well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva.
• ​Generates comprehensive, meaningful, and comparable emotion-related data and Big Data.

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Predicting human behavior.

• A cloud service and an online dashboard for analyzing and reporting emotion data.
• The impact of emotions on human behavior is forecasted via a scientific algorithm and key figure.
• Problems can be identified, to develop conditions and communications.
• A high Emotional Value Index (EVI) predicts engaged, positive, and prosocial behavior.
• The benefits are seen e.g. in productivity and business outcomes, customer service quality, customer loyalty and value, learning, and well-being.

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Something different than satisfaction surveys and emoji applications.

• The solution differs from satisfaction surveys and emoji applications.
• Using the technology does not burden the questioner nor the respondent, it's easy and meaningful to use.
• A full idea of man – in the scientific model contentment is just one of the human emotions.
• High-speed implementation with scalable monthly fees or inexpensive one time payments.
• Emotions can be measured continuously in different contexts, e.g. on intranet and Internet services and content.
• Personal data is not collected.​

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Emotion technology components can be combined to meet different needs.

Expressing and measuring emotions:

• Emotion application – a language, reactions of others, and an extra question can be chosen

Digital contexts:

• Intranet or Internet services or content
• Landing pages or mobile application contexts, representing any real-world object, event, or process
• ​Third party software

Guiding users to contexts (if needed):

• Personal messages, e.g. emails or SMS's
• Public messages, e.g. social media posts
• QR codes
• Tablets in common use
• Mobile application

Storing and analyzing data:

• Cloud service and scientific EVI algorithm – daily or hourly data can be chosen

Reporting emotional data and EVI forecasts:

• Online dashboard
• Separate reports

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Piloting and developing the solution with the customers.

The NayaDaya® technology is piloted and developed jointly with industry-leading organizations:

Media-user experiences:

• Media Group Keskisuomalainen
• Yle – Finland's national broadcasting company

Personnel and customer experiences:

• Accountor Group, the largest HR and financial services company in the Northern Europe

Student experiences:

• Schools in Asikkala, Lappeenranta, Mäntsälä, and Kaarina, Finland

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​There has been millions of views, and hundreds of thousands of emotional reactions. It seems that people using the solution tend to display the full range of human emotions.

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"Online discussions have become increasingly heated over the past three years, particularly those surrounding events that arouse strong feelings. Strongly polarized debate deters some readers from participating and gives a biased view of public opinion. By tapping into the full range of human emotions, we can shed light on issues that haven’t been studied before."

Silja Tenhunen, Content Director for Etelä-Suomen Media, part of the Media Group Keskisuomalainen

Ecosystem.​   

• Accountor Group – business partner
• Berggren Group – IPRs, data privacy, and agreements
• Business Finland – funding and programs
• The CoPassion research group at the University of Helsinki
• Education Finland & the Finnish National Agency for Education – growth programme
• First Round – a Finnish business accelerator
  
• ​Helsinki Business Hub – funding
• Microsoft – technology platform and development
• ​Nordea and Finnvera – funding

“For children’s and adolescents’ future, emotions play an even larger role than knowledge. It’s important that students learn to recognize, identify, and express both positive and negative emotional states in various contexts. Along with reducing anxiety and depression, enhanced emotional skills have a positive impact on learning, self-esteem, and relationships with peers.”

Petri Haapanen, principal of the Aurinkovuori school, Asikkala

  Team.   
Contacts..

A professional, dedicated group with broad-based experience of digital communication, technology and software development, affective and behavioral sciences, sociology, compassion and altruism, education and learning, HR development, data analytics, marketing, design, innovation, entrepreneurship, finance and business, strategy, and growth.

Timo Järvinen, CEO
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo

Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl

Virpi Kotilainen
Chief Technology Officer
tel. +358 40 658 2046
virpi[at]nayadaya.com

Juhamatti Hyyppä
​Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com

Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com

Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com

Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com

Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Adviser
marcello[at]nayadaya.com

Anne Birgitta Pessi
Professor of Church and Social Studies, Adviser for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
​
Minna Järvinen
Chief Brand Officer
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya

Elina Arasola
HR Designer
tel. +358 44 335 3908
elina[at]nayadaya.com

Petra Peltoniemi
Graphic Designer
petra[at]nayadaya.com

Kari Pihkala
UX Designer
kari[at]nayadaya.com


​USA

If you are from the US and would like to hear more, or discuss collaboration, please contact:

​​Mark-Tech International LLC, Minneapolis, Minnesota

Mark Wuollet, Vice President
tel. +1 763 221 4012, mark[at]mark-tech-intl.com

Michel Locquegnies, President
tel. +1 612 836 3566, michel[at]mark-tech-intl.com​

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