Emotional value – the lifeblood of people and business.
NayaDaya Inc. is a Finnish startup that makes people and business thrive by means of emotions, science, and technology.
The NayaDaya® solution focuses on enforcing engagement: Identifying emotional experiences and striving for engaged, positive, and prosocial actions among employees, customers, media users, and students. Human behavior is forecasted with the scientific algorithm and the Emotional Value Index (EVI).
The science-based, multilingual technology includes an application for expressing and measuring the full range of human emotions and a cloud service for analyzing and utilizing emotion data and Big Data. With the easy-to-use online tools, emotional and behavioral outcomes can be tracked and the EVI value improved, to create significant benefits for people and business.
The one-of-a-kind innovation and the scalable SaaS solution serve the fundamental goals of companies, brands, and organizations, to raise value together with people. The NayaDaya® technology is created for the global market – for the ones, who desire to be the future winners and market leaders.
NayaDaya Inc. is a Finnish startup that makes people and business thrive by means of emotions, science, and technology.
The NayaDaya® solution focuses on enforcing engagement: Identifying emotional experiences and striving for engaged, positive, and prosocial actions among employees, customers, media users, and students. Human behavior is forecasted with the scientific algorithm and the Emotional Value Index (EVI).
The science-based, multilingual technology includes an application for expressing and measuring the full range of human emotions and a cloud service for analyzing and utilizing emotion data and Big Data. With the easy-to-use online tools, emotional and behavioral outcomes can be tracked and the EVI value improved, to create significant benefits for people and business.
The one-of-a-kind innovation and the scalable SaaS solution serve the fundamental goals of companies, brands, and organizations, to raise value together with people. The NayaDaya® technology is created for the global market – for the ones, who desire to be the future winners and market leaders.
How do you feel about NayaDaya®?
Express your emotion to see reactions of others.
Express your emotion to see reactions of others.
Future winners
and market leaders
strive for emotional
value.
The fundamental mission of every company, brand, organization, media, or learning institution is to create value and meaningful things to people: employees, customers, users, students, or citizens. The value is appraised and measured by human emotions on different contexts.
Emotional experiences generate behavior that gives the value in return – leading to success or failure.
How the positive emotional interaction can be created and the mutual emotional value raised?
Emotional experiences generate behavior that gives the value in return – leading to success or failure.
How the positive emotional interaction can be created and the mutual emotional value raised?
Facing and measuring emotional experiences.
Emotions can be expressed and measured anonymously via the digital application on various contexts by employees, customers, media users, students, and citizens. It's legitimate and useful to express all emotions constructively. By expressing their emotions, users can see reactions of others.
The responsive, rotating emotion application can be used with different web browsers on smartphones, tablets, and desktop. It's easy to integrate the application into web platforms and content, or create a digital context for any real world process, event or object.
The responsive, rotating emotion application can be used with different web browsers on smartphones, tablets, and desktop. It's easy to integrate the application into web platforms and content, or create a digital context for any real world process, event or object.
The emotion application can be also used on a physical setup, with a tablet and a stand. Emotional interaction – on the digital or physical setup – is not only about collecting emotion data. It's about sending a strong signal that customers' or employees' emotions are valued, heard, and understood, to create meaningful things to people.
Based on scientific research – understanding the full range of human emotions.
The NayaDaya® technology benefits from a multilingual model with 20 emotions, based on the well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva. The model is already translated in English, French, German, Mandarin Chinese, Japanese, and Finnish.
The scientific model covers the full range of human emotions and responds intuitively to emotional experiences of people. It generates comprehensive, meaningful, and comparable emotion-related data and Big Data.
The NayaDaya® technology benefits from a multilingual model with 20 emotions, based on the well-established scientific research, independently conducted and published by the Geneva Emotion Research Group, at the University of Geneva. The model is already translated in English, French, German, Mandarin Chinese, Japanese, and Finnish.
The scientific model covers the full range of human emotions and responds intuitively to emotional experiences of people. It generates comprehensive, meaningful, and comparable emotion-related data and Big Data.
Predicting human behavior with the Emotional Value Index.
The science-based Emotional Value Index (EVI) algorithm and key figure analyzes emotional experiences and forecasts engaged, positive, and prosocial behavior. These behavioral dimensions serve the primary goals of every company, brand, organization, and learning institution.
Exploring data and improving the EVI value.
Emotion data can be explored monthly, daily, and hourly on different contexts. With the online dashboard, EVI forecasts and emotion profiles can be tracked. Desirable emotions can be fostered, and undesirable emotions dealed with, by understanding the nature of different emotions, and by developing conditions and communications. The EVI value, behavior, and outcomes can be improved systematically.
With the NayaDaya® technology, the value organizations and people create to each other can be maximized and both human and financial success can be achieved at the same time.
With the NayaDaya® technology, the value organizations and people create to each other can be maximized and both human and financial success can be achieved at the same time.
Much more than satisfaction.
The NayaDaya® solution differs totally from satisfaction surveys, emoji apps, and emotion tracking e.g from facial expressions.
Our emotion technology covers the full range of human emotions. Emotions include much more useful information than mere satisfaction which is only one of human emotions. The science-based solution makes you understand, how emotions emerge, and what their behavioral consequences are.
Satisfaction or contentment does not belong to the top third of the desirable emotions on the Emotional Value Index scale of 20 emotions. It's an emotion that shouldn't usually be aimed at – much less to set as a primary goal for employee or customer experiences.
Our emotion technology covers the full range of human emotions. Emotions include much more useful information than mere satisfaction which is only one of human emotions. The science-based solution makes you understand, how emotions emerge, and what their behavioral consequences are.
Satisfaction or contentment does not belong to the top third of the desirable emotions on the Emotional Value Index scale of 20 emotions. It's an emotion that shouldn't usually be aimed at – much less to set as a primary goal for employee or customer experiences.
Significant
benefits for
companies,
brands, and
organizations.
To show an interest in true emotions, and to create a genuine interaction, are a strong signal of valuing people and creating meaningfulness.
Increasing the EVI value generates great benefits for people and business:
Increasing the EVI value generates great benefits for people and business:
- Creating engaged, positive and prosocial behavior.
- Higher productivity.
- More new customers.
- Increased loyalty and customer lifetime value, and lower churn rate.
- More revenue and growth.
- New insight for management.
- Human well-being.
- Growing the value that companies, brands, and organizations create together with people.
Studies proof
the power of
engagement.
Companies who invested in employee engagement, experienced 115% growth in earnings per share (EPS), while their competitors experienced 27% growth.
Gallup. 2016. State of the American Workplace.
Engaged employees recommend their employers’ products and services five times more likely than their unengaged colleagues.
Temkin Group. 2017. Employee Engagement Benchmark Study.
Disengagement of employees costs annually around $500 billion to U.S. companies.
Gallup. 2013. State of the American workplace.
Engaged customers buy 90% more frequently and spend 300% more money than ordinary customers.
Rosetta. 2014. Customer Engagement from the Consumer's Perspective.
Gallup. 2016. State of the American Workplace.
Engaged employees recommend their employers’ products and services five times more likely than their unengaged colleagues.
Temkin Group. 2017. Employee Engagement Benchmark Study.
Disengagement of employees costs annually around $500 billion to U.S. companies.
Gallup. 2013. State of the American workplace.
Engaged customers buy 90% more frequently and spend 300% more money than ordinary customers.
Rosetta. 2014. Customer Engagement from the Consumer's Perspective.
Our vision.
Our vision is to develop a science-based de facto standard for emotional interaction, data, and value.
We want to be the global number one Software as a Service provider in creating emotional value to companies, brands, and organizations.
We want to be the global number one Software as a Service provider in creating emotional value to companies, brands, and organizations.
Ecosystem.
- Berggren Group – IPRs, data privacy, and agreements
- Business Finland – funding and programs
- Education Finland & the Finnish National Agency for Education – growth programme
- First Round – a Finnish business accelerator
- Helsinki Business Hub – funding
- Microsoft – technology platform and development
- Nordea and Finnvera – funding
Photo:
Isku-Yhtymä
Isku-Yhtymä
Team and contacts.
NayaDaya Inc.
Isku Center
Mukkulankatu 19
15210 Lahti, Finland
Our team is a professional, dedicated group with wide experience of digital communication, technology and software development, data analytics, affective and behavioral sciences, psychology, cognitive brain research, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.
Timo Järvinen
CEO, Co-founder
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo
Minna Järvinen
Co-founder
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj
Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl
Virpi Kotilainen
Chief Technology Officer
tel. +358 40 658 2046
virpi[at]nayadaya.com
Juhamatti Hyyppä
Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com
Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com
Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com
Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com
Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Advisor
marcello[at]nayadaya.com
Timo Salomäki
Strategic Advisor for Global Growth
tel. +358 40 709 2399
timos[at]nayadaya.com
Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Petra Peltoniemi
Graphic Designer
petra[at]nayadaya.com
Kari Pihkala
UX Designer
kari[at]nayadaya.com
Isku Center
Mukkulankatu 19
15210 Lahti, Finland
Our team is a professional, dedicated group with wide experience of digital communication, technology and software development, data analytics, affective and behavioral sciences, psychology, cognitive brain research, compassion and altruism, education and learning, marketing, design, innovation, entrepreneurship, finance, business, strategy, and growth.
Timo Järvinen
CEO, Co-founder
tel. +358 40 505 7745
timo[at]nayadaya.com
Twitter: @TimoNayaDaya
LinkedIn: linkedin.com/in/timo
Minna Järvinen
Co-founder
tel. +358 40 508 6507
minna[at]nayadaya.com
Twitter: @MinnaNayaDaya
LinkedIn: linkedin.com/in/minnaj
Jussi-Pekka Laakso
Chief Strategy Officer and Chairman
tel. +358 40 551 8046
jussi-pekka[at]nayadaya.com
LinkedIn: linkedin.com/in/jpl
Virpi Kotilainen
Chief Technology Officer
tel. +358 40 658 2046
virpi[at]nayadaya.com
Juhamatti Hyyppä
Chief Financial Officer
tel. +358 45 676 8440
juhamatti[at]nayadaya.com
Päivi Nilivaara
Head of Operations, Education
tel. +358 50 917 1621
paivi[at]nayadaya.com
Juha-Pekka Pulkkinen
Cloud Solution Architect
jp[at]nayadaya.com
Tommi Makkonen
Chief Intelligence Officer
tel. +358 50 571 3878
tommi[at]nayadaya.com
Marcello Mortillaro
Ph.D., Senior Scientist and Scientific Advisor
marcello[at]nayadaya.com
Timo Salomäki
Strategic Advisor for Global Growth
tel. +358 40 709 2399
timos[at]nayadaya.com
Anne Birgitta Pessi
Professor of Church and Social Studies, Advisor for Compassion and Business Ethics
tel. +358 41 544 3424
annebirgitta[at]nayadaya.com
Petra Peltoniemi
Graphic Designer
petra[at]nayadaya.com
Kari Pihkala
UX Designer
kari[at]nayadaya.com
Let's be in touch. Follow Us on Social Media.
The origins of the words Naya and Daya is in ancient India.
Naya means different viewpoints, and Daya stands for compassion.
Together Naya and Daya symbolize empathy.
Naya means different viewpoints, and Daya stands for compassion.
Together Naya and Daya symbolize empathy.