Webinar recording: What Employees Really Experience in M&A
- NayaDaya

- Oct 8
- 1 min read
Updated: Nov 4
With our AI- and science-based People Impact Analytics®, we have been measuring employee experience in M&A integrations for years. Many of our findings challenge conventional wisdom. In our webinar on October 28, we opened up our wealth of insights and explored what people truly do — and do not — go through during an integration — and how you can respond effectively.
Watch the webinar recording:
“The buyer will be blamed for all the problems.” That’s one of the difficult truths that many M&A integration leaders learn the hard way. But can it be avoided? And what other behavioral patterns should we understand in advance, before they undermine integration success?
Emotion and behavior research, powered by AI, enables us to measure employee emotions and understand their impact on behavior throughout the integration process. Having collected this data for years, we’ve seen integrations that were either complete successes or total failures — and everything in between.

Every deal is different, but when you look at the data closely, recurring patterns emerge. Understanding how employees experience the M&A integration enables you to make better decisions, plan more effectively, and engage with people in more meaningful ways — ultimately leading to stronger business outcomes.
The webinar is designed for M&A professionals, HR experts, business leaders, and change enablement teams who want to lead M&A integrations successfully by factoring in the human element.
Gain insights from Petri Järvinen, CEO and Partner at NayaDaya Analytics Inc., and Maria Kausto-Turner, Partner at NayaDaya Analytics Inc., as they host this engaging webinar in English.
Thank you for joining our webinar!
For further information, please contact:
Minna Hyväri
NayaDaya Analytics Inc.
Chief Marketing and Service Officer







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