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Statista and NayaDaya Started a Data Partnership

Unique emotion and behavior data for brands and phenomena will be distributed worldwide.



The leading provider of market and consumer data Statista and the emotion and behavior data pioneer NayaDaya Inc. have signed a collaboration contract. NayaDaya® uncovers the emotional and the behavioral impact of brands and phenomena. The purpose of the cooperation is to distribute and promote that unique, science-based data worldwide.


People connect with brands and phenomena through their emotions and behavior – emotions have a fundamental impact on behavior. The data provided by the scientific NayaDaya® analytics can be used to perceive consumer and citizen emotions and meanings behind them, and to predict behavior and engagement, to make a difference in brands and missions.


“The relevance of emotions and behavior in the context of brands and phenomena is also a highly relevant topic for us and our users. We are therefore pleased to have NayaDaya as an innovative data partner who understands how to give this complex topic the necessary transparency”, says Marcel Marks, Senior Business Development Manager of Statista.


“We are very excited to initiate the collaboration with Statista. Our mission is to unveil groundbreaking insight into the human experiences and behavior on the contexts of brands and phenomena worldwide. Together with Statista we can approach the global audience and empower responsible brands and organizations to thrive and shape the world”, says Timo Järvinen, CEO and Co-founder of NayaDaya Inc.


Further information:

Timo Järvinen, CEO and Co-founder of NayaDaya Inc., tel. +358 40 505 7745, timo@nayadaya.com

Marcel Marks, Senior Business Development Manager of Statista, tel. +49 40 284 841 228, marcel.marks@statista.com


The Data powerhouse Statista was founded in Germany in 2007 and has about 900 employees at twelve office locations on four continents. Statista is a leading data and business intelligence portal which conducts international market and consumer studies as well as surveys. The business model "data as a service" is unique with no direct competitors in the market. Further information at www.statista.com.


NayaDaya Inc. uncovers the emotional and the behavioral impact of brands and phenomena. Through the data-driven insight, it's possible to understand and influence emotional experiences, behavior, and engagement. The high-quality data is based on the scientific theory, research, and analytics. NayaDaya is striving for empathy, to empower responsible brands and organizations to thrive and shape the world. Data and further information: www.nayadaya.com.

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© 2020 NayaDaya Inc.

NayaDaya and the NayaDaya symbol are trademarks registered with the European Union Intellectual Property Office, and with the United States Patent and Trademark Office, and owned by NayaDaya Inc. ​In addition, the NayaDaya symbol is a trademark registered with the Trademark Office of People's Republic of China, with the Trade Marks Registry of the Government of India, with the Japan Patent Office (JPO), and with the Korean Intellectual Property Office (KIPO). The community design is registered with the European Union Intellectual Property Office and the State Intellectual Property Office of the People's Republic of China.