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Study Results and Webinar: Impact on Country Brand at Dubai Expo – Case Finland

How investments in the Dubai Expo 2020 influence the most significant images of Finland?

Welcome to join us on a free webinar where we will publish the results of a study on Finland’s brand carried out at the Dubai World Expo!


The webinar will take place on Wednesday, December 8th, at

11:00-11:45 AM GMT (London, UK)

1:00-1:45 PM EET (Helsinki, Finland), GMT +2 hours

3:00-3:45 PM GST (Dubai, UAE), GMT +4 hours

Countries around the world have made substantial investments in the Dubai World Expo in the United Arab Emirates. Finland built its pavilion around the theme of Sharing Future Happiness.

In November 2021, Business Finland, Haaga-Helia university of applied sciences, and the empathy analytics company NayaDaya Inc. conducted an empathy study at the Dubai Expo 2020 in order to understand how the World Expo visitors feel about Finland. Over 2,000 visitors took part in the study.


The science-based empathy analytics highlights the most significant images of Finland. The results reveal the effects of Finland's investments on the country brand: what is Finland known for before and after the pavilion visit – northern lights or happy people, sauna or new innovations?


Severi Keinälä, Commissioner General of the Dubai Expo project in Finland, and Timo Järvinen, CEO of NayaDaya Inc., will share their thoughts and the study results.

Please find more information about the webinar and sign up!


Warmly welcome!


Thank you to everyone who participated! Watch the webinar recording here.