"Sustainability is a spark for an accelerating positive change and a virtuous circle," Timo Järvinen, CEO of the empathy analytics company NayaDaya Inc. , writes on the Good News from Finland's blog.
On the Good News from Finland's blog, Järvinen emphasizes that sustainability should not only be 'sustainable actions' . Instead, it's something to which the entire value chain should commit comprehensively.
A crucial part of this process is people with their insights, emotions and participation. Sustainability is not about pleasing people – sometimes, we all need to be guided in the right direction.